She Shapes Behavior — Website Design and Brand Integration
For She Shapes Behavior, I developed a cohesive digital brand identity centered around approachability, professionalism, and evidence-based education. The website design builds upon a calm and inviting color palette—soft pastels paired with confident, earthy tones—that reflect warmth, trust, and empowerment. Typography was selected for clarity and balance, blending modern sans-serifs with friendly, rounded headings to maintain both professionalism and accessibility.
https://www.sheshapesbehavior.com/
The cohesive website serves as the central hub for the brand’s behavioral consulting services, guiding visitors seamlessly through educational resources, partnership opportunities, and contact options. Each page is intentionally structured with a clear hierarchy, engaging motion elements, and intuitive navigation to encourage exploration and connection. Custom-designed icons were created specifically to represent each service category, reinforcing visual consistency and enhancing overall brand recognition.
In addition to the website, we developed marketing integrations that align with the brand’s digital presence. Social media links, newsletter signup forms, and embedded photograph content ensure consistency across platforms, while a strategic connection to Instagram and TikTok supports brand partnerships and community growth. The design also accommodates ongoing content expansion, allowing She Shapes Behavior to evolve its offerings and visibility over time.
The business cards extend this identity into tangible form, using thoughtful layout, generous white space, and quality material selections to enhance credibility and brand presence. Each card includes the logo, contact information, and a simplified flower icon pattern derived from the petals within in the logo—creating a visual link back to the digital brand experience.